The PioneerBaltimore program is an initiative of the ETC (Emerging Technology Centers), Baltimore’s award-winning incubator. This program is specifically designed to help you take your early-stage business idea to the next step. Whether that is developing a business plan or working on a prototype, the ETC wants to help early-stage entrepreneurs like you get access to the guidance, the resources, and the network you need to turn your business dream into a reality.

The PioneerBaltimore program is developed with the working professional in mind. The select group of startup founders will meet one evening each week with a program structure designed to be instructive and collaborative. This is a collaborative program that focuses on customer discovery, idea validation, and relationship building.

Use this program to focus on driving momentum for your business idea. By participating in this intensive nine-week program, you’ll be creating momentum and gaining valuable business insights and you’ll be better prepared to apply to the ETC’s IncubateBaltimore program for guided mentorship to take your business to the next step.


  • If you have an idea that is keeping you up at night
  • You’re open to receiving feedback on your idea
  • Your solution will use technology (web, app, device) in some way
  • You want to meet and support other people at a similar stage in the process


Program director, Brendan McAdams, will help you understand and grow in the following areas of your business by bringing guest speakers to the table each week:

Week 1. Program Launch/Orientation
Week 2. Idea Validation/Customer Discovery
Week 3. Developing Your Message
Week 4. Conducting Customer Discovery
Week 5. Initial Sales & Marketing Execution
Week 6. Determining Your Business Infrastructure
Week 7. Solution Design and Development
Week 8. Public Speaking and Pitch Development
Week 9. Celebration Night


  • Deadline to apply – Sunday, August 28, 2022, at 11:59 pm
  • Program Launch – September 14, 2022
  • Celebration Night – November 9, 2022
  • You must submit an application to be considered
  • ETC will select up to 15 participants
  • There is a $299 program fee to participate
  • The program will be hosted in-person at ETC and take place on Wednesday evenings from 6-9 pm