This lecture, will focus on drug commercialization and early planning for launch to maximize the commercial value of a novel therapeutic. Specific emphasis in the session will be placed on discussing early planning for launch and commercialization, The discussion will also highlighting some of the common pitfalls during commercialization and how to avoid them while you and building an organization for launch success.

Christine Miller, President & Chief Executive Officer at Melinta Therapeutics
Molly Deiss, Senior-Level Pharmaceutical Executive, Healthcare Marketing at Melinta Therapeutics

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