Tag: MoTrack Therapy

Awards

Summer Award Winner: Weel Working to Solve Major E-Commerce…

Summer Award Winner: Weel May Solve Major E-Commerce Conundrum

 
Mobile users accounted for more than half of Internet traffic in 2017, yet retail purchases from mobile devices resulted in less than 25 percent of e-commerce spend. So, why are consumers reluctant to buy on their smartphones and tablets? Eyan Goldman has answers.

“Most e-commerce vendors don’t want to spend the money to develop and maintain an app which people may not adopt,” the rising sophomore at Johns Hopkins University says. “Additionally, e-commerce hasn’t yet integrated a social experience like what is traditionally found in retail shopping.”

The solution, Goldman believes, is a social platform known as Weel that transforms how shoppers interact with websites and enables them to easily connect with friends. Weel’s progress and potential earned it FastForward U’s third-ever Summer Undergraduate Entrepreneurship Award.

“Eyan and the Weel team demonstrated uncommon dedication, as well as a comprehensive understanding of their product’s marketability and the next steps in its development,” says Darius Graham, Johns Hopkins Technology Ventures’ director of student ventures. “We’re excited to see how much progress the team will make over the summer.”

Weel’s platform — which Goldman, a computer science major, is developing with Cal Lavicka, a high school friend currently studying at Carnegie Mellon University, and Johns Hopkins classmates — uses an intelligent layout system that simplifies the user interface of e-commerce webpages to make browsing, shopping and purchasing on websites much simpler.

A social component of Weel enables shoppers to elicit peer feedback simply by pressing and swiping the image of a product to a Facebook friend. This action seamlessly sends all of the product’s data to the friend who can weigh in before a user makes a purchase.

“Our platform transforms the way users interact with retail websites,” Goldman says. “Weel is designed to work on any website instantaneously as our technology does not require the consent of the host website.”

Weel plans to roll out a beta of its platform for iPhones this summer and to have a full launch in early 2019. (Those interested in participating in the beta can contact Weel at beta@joinweel.com.)

To monetize the platform, Goldman plans to engage brands and provide them opportunities to show Weel users products similar to what they share with friends. When a user purchases one of the suggested products, Weel would receive a portion of each sale.

“With Weel, brands don’t have to fear being hurt by having an online ad placed on a website with which they’d prefer not to associate,” Goldman says of his platform’s advantage. “Additionally, brands also have the opportunity to advertise directly to someone who they know is interested in a similar product.”

The Summer Award, funded by an anonymous Johns Hopkins University alumnus, provides Weel with $10,000, a space to work for the summer and mentorship from the FastForward U team and the Summer Award donor.

Weel will use the funding to cover Lavicka’s rent in Baltimore as well as bring on two interns who can develop the platform’s user interface. Without the award, Goldman says, the team would have had trouble making progress in June, July and August. Goldman and Lavicka live in New York City, but the city would have made getting space and talent cost-prohibitive.

The value and opportunity of the Summer Award has made it highly sought after among Johns Hopkins’ student ventures. This year, 14 highly qualified teams applied for the award.

“We were really impressed with the applicant pool for this year’s Summer Award as it represented the most advanced undergraduate startups at Hopkins,” Graham says.

Receiving the Summer Award is just the latest support Weel has received from FastForward U. Last fall, the group filled out FastForward U’s general interest form to better understand the resources and support it could provide. Shortly thereafter, Weel was named to the 2017-2018 Ralph S. O’Connor Undergraduate Entrepreneurship Fund cohort and received additional mentorship and guidance.

“FastForward U has been unbelievably helpful,” Goldman says. “We definitely wouldn’t be as far along as we are today without them.”

Weel is the third team to win the Summer Award. The first two teams, FactoryFour and MoTrack Therapy, have used the funding and mentorship the award provides to advance their companies.

FactoryFour, known as Fusiform when they received the award in 2016, has moved into its own space in Mount Vernon, added clients and was recently named to Technical.ly Baltimore’s realLIST as it develops a solution for digital fabrication.
 
MoTrack Therapy, last year’s Summer Award winner currently developing a platform for better at-home injury rehabilitation, was recently recognized as a finalist at Baylor University’s New Venture Competition and won $1,500.

Goldman believes Weel can follow in the footsteps of those two budding ventures.

“My dream for Weel is to have it become a really popular and useful resource for people,” Goldman says. “I wouldn’t be doing this if I didn’t think that there was at least a shot at that.”
 

Learn more about FastForward U!

 

Student Ventures

MoTrack Therapy Wins 2017 Summer Award for Undergraduate Entrepreneurs

MoTrack Therapy Wins 2017 Summer Award for Undergraduate Entrepreneurs

Three major issues limit the effectiveness of at-home hand therapy: adherence to a tedious rehab regimen, incorrectly performing exercises and a lack of quantitative data for therapists to evaluate.

Though MoTrack Therapy is developing a solution that modernizes the long stagnant physical therapy industry through machine learning, gamification and computer vision, the close of the 2017 spring semester threatened to send the five Johns Hopkins University biomedical engineering majors who co-founded the company hundreds of miles apart.

MoTrack Therapy aspires to bring at-home rehabilitation into the 21st century.

Fortunately, MoTrack received the Summer Undergraduate Entrepreneurship Award. The award, first offered in 2016 through the generosity of anonymous donors, supports one undergraduate startup each year with $10,000 along with space and mentorship from experienced entrepreneurs and business leaders in order to work on their startup over the summer.

“We were unsure about the best way to continue our patient testing and to maintain a lean and cohesive team,” says Rahul Yerrabelli, the company’s CTO and a rising junior studying biomedical engineering. “The Summer Award allows our team to work full-time on MoTrack Therapy over the summer so that we can continue our clinical testing, and pursue our business product development efforts.”

MoTrack aspires to develop a computer program that modernizes the physical therapy space and will ultimately increase patient adherence to rehab programs, expedite patient recovery with live corrective feedback and quantifiably show therapists their patients’ progress. The technology the team is developing currently focuses solely on rehabilitation from hand injuries, including wrist fractures and carpel tunnel, but it has the potential to be used for other parts of the body as well.

“Physical therapy is a field that has seen many new devices over the years but that has been untouched by the newest advances in computer science like computer vision and machine learning,” Yerrabelli says. “These advances will dominate the future in almost every field of health imaginable, and we want MoTrack Therapy to be at the forefront of their revolution on physical therapy.”

One of MoTrack’s goals for this summer is to move its clinical testing beyond Johns Hopkins and into other health care providers around the country. Additionally, they will look to their mentors for guidance on how to solidify their business model and how to identify new ways to provide value to employers, insurance companies and other intermediaries associated with patient care.

“With the money we received from the Summer Award, we can finally fund our growth to these other clinics, helping us with the logistical, transportation and time costs,” Yerrabelli says.

Interest in the Summer Award nearly tripled as JHTV received 35 applications in 2017 compared to 13 last year. From those nearly three dozen student ventures, three members of JHTV’s FastForward team ranked 10 finalists based on their in-person pitches. The anonymous donors chose the winner based on how much value they felt the startup would receive from the award.

“There was an extremely strong pool of applicants and selecting the winner was not easy,” says Kasim Ahmad, JHTV’s venture coordinator for student projects. “What set MoTrack apart was their level of commitment, the diversity of skill sets on their team and their plan for executing pilots.”

Last year, Fusiform, a startup led by Param Shah and Alex Matthews that set out to revolutionize the orthotics industry, won the inaugural Summer Award. Shah and Matthews used the funding and mentorship to develop more designs of its revolutionary orthotic, move its enterprise software into two clinics and eventually pivot their business to make it commercially viable in markets outside of orthotics. In January, Forbes named the pair to its 30 Under 30 list.

“Receiving the mentorship of world-class entrepreneurs and advisors at an early stage brought significant confidence to us as founders and to our team,” Shah says. “Additionally, funding from the Summer Award gave us the ability to tangibly grow our company.”

2015-2016 Ralph S. O’Connor cohort. MoTrack Therapy is in the front row.

The team at MoTrack sees the Summer Award as only one of the latest ways that Johns Hopkins is supporting student entrepreneurship. Yerrabelli pointed specifically to a new space on the Homewood campus designated specifically for student entrepreneurs and the Ralph S. O’Connor Undergraduate Entrepreneurship Fund, which helped MoTrack grow this past year.

“Johns Hopkins has a lot of talent—especially in the life sciences and health arena—and programs like the Summer Award help fill the gap between excellent research in the lab and products that actually make it to market,” Yerrabelli says. “It gives undergraduates the opportunity to think big and stay committed to their own ideas full-time over the summer.”

 

Want to learn more about how JHTV supports student ventures? Click here!

 

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